TYGR Beauty was initially founded as a way to easily acquire uniquely coloured and designed strip eyelashes. At the time of starting TYGR, we found that there was a very limited selection of colourful and unique strip lashes readily available, especially in the United Kingdom, where we are based. The launch of our affordable, premium coloured eyelash range will hopefully change the game for those working as creative makeup artists as well as others who just want to match their lashes to their hair colour or simply add that extra bit of vibrance and colour to their eyes. As a makeup artist myself, I know how much impact lashes can have on the overall look.

From the very beginning, we wanted TYGR to make a difference. That’s why we have used environmentally-friendly packaging wherever we can. This includes our 100% biodegradable shipping bags as well as the home of your lashes, ‘The TYGR Tin’, which can be used for all matter of other purposes, or just simply recycled to help reduce waste.

Aside from sustainability, inclusivity is also at the forefront of TYGR’s goals. Many industry leaders do not provide the range and variety of lashes that are required in a world where individuality is key. Today more than ever, more people are expressing themselves through their appearance, and we’re living for it! This is why we have opened the floodgates to some more “out-there” lash designs, be it for use in the special effects industry or to help define yourself beyond the industry standard. With this, we truly believe that everyone can own their differences, own their insecurities or how we like to say, own their stripes.